Thursday Creative

Thursday Creative, a premium branding and digital studio based in Dubai, was using an outdated WordPress website. The website was difficult to maintain, prone to security vulnerabilities, and no longer reflected the high standard of their work. They needed a scalable, highly secure solution that would give their team the ability easily update the content with new client projects.

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To solve these pain points, I migrated Thursday Creative from Wordpress to Webflow. By leveraging Webflow’s secure, plugin-free infrastructure and clean code architecture, I delivered a website with scalable and accessible code, a custom and adaptable CMS and fast performance.

The website was built around five core objectives:

• Project showcases: Creating a rich, dynamic portfolio to highlight their client work.
• Brand expression: Communicating the Thursday Creative identity and agency philosophy.
• Clear service architecture: Clearly defining their range of services and specialized capabilities for prospective clients.
• Conversion: Clear call-to-actions to streamline client inquiries.
• Adaptable: Architecting a CMS that supports varied content and layouts that dynamically adapts to the to the assets provided.

To maximize efficiency and budget, we selected a premium template to act as the foundation. However, I heavily customized and re-engineered the architecture and tailored it to Thursday's exact needs.

Execution & technical highlights

• Semantic & accessible code: I audited and overhauled the underlying structure to ensure the code was semantically correct, SEO-friendly, and fully accessible.
• Dynamic theme switching: To match Thursday’s vibrant, multi-palette branding, I implemented Webflow’s variable modes. This allows entire pages or specific sections to dynamically shift their color themes.
• Advanced CMS & dynamic layouts: I engineered a highly flexible Collection list for the project showcases. This advanced CMS setup supports an array of mixed media (high-res images, inline video) across varying layouts. As a result, a single dynamic template page adapts its structure depending on the specific content of each project.
• Components: Created components of repeating layouts for easier maintenance, enabling content updates in single place and have those changes instantly propagate site-wide.