Odyssey Riders

Odyssey Riders offer scenic motorcycle tours through the beautiful Peloponnese region of Greece. A new website was designed to reflect the brand, build trust, improve navigation, and guide users toward booking their next adventure.

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Services

Industry

Tourism

Year

2025

A tablet and mobile lying on a wooden desk with a digital pen next to the tablet. The devices each show a screenshot of the hero section of the Odyssey Riders website, each adapted to the specific viewport. The hero section features a heading titled “Discover Greece on a motorcycle”. Below is a short paragraph with the text “Odyssey Riders offers the most beautiful motorcycle tour routes in Greece. The perfect vacation for the motorcycle enthusiast”. Below the paragraph is a call to action button. The section features a background image showing a motorcyclist riding his bike on a country road in the forest.

Case study

The challenge

The current website didn’t reflect the brand, was difficult to navigate, and lacked key functionality, including the ability to book tours online. It also performed poorly on mobile devices and failed to build trust with users.

01.

The solution

The new website was designed to improve usability, build trust, and better reflect the brand. A comprehensive competitor analysis identified best practices for creating trust and helping users quickly find the information they need.

Wireframes focused on ease of use and intuitive flow, structuring content to guide users through the site, showcase tour packages, and drive bookings. Special care was taken with the order of content to support both exploration and conversion.

Visually, the design emphasized freedom and adventure which are core brand values. The color palette was inspired by the existing brand identity. Typography combined a bold display font to evoke energy, movement and a free spirit A clean sans-serif was chosen for clarity and readability. Scenic imagery highlighted the natural beauty of Greece and helped promote the tours.

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02.

Gallery

A call to action section of the homepage. It features a 2 column layout with the text on the left and an image to the left. The text slightly overlaps the image. The headline reads “We provide the means for you to create memories for life” and below it is a call to action button to explore the tours offered. The image is a close up photo of a motorcycle with a helmet resting on it. In the background the sun sets.

One of the tour pages of the website. The screenshot shows the hero part of the page and an intro text describing the tour. It also highlights the locations the tour includes. In the background is an image of a beach, taken from above. The headline reads “Swim and Ride”, which is the name of the specific tour. The intro text reads “The ideal getaway for an easy and relaxing tour. Swim and Drive is for those who want to ride without constraint and enjoy the most sublime beaches”.

Mockups of a mobile phone and laptop next to each other. Each device shows a different section of the website. The phone shows one of the tour cards, with details about the tour and the price. The laptop shows a story section of the website. It features a 2 column layout on an off black background. To the left is the text and to the right is an image of a coastal mountain view overlooking the sea. The headline reads “Experience Greece like never before”. The paragraph below reads “Mountain roads, culture, history and relaxing beaches. Our tours are carefully curated to allow you to experience the best Peloponnese has to offer”.

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