Marok
Marok is a stylish hookah lounge in Athens with a vibrant, modern atmosphere. The website was designed to strengthen their online presence and position Marok as a must-visit destination for both locals and tourists.
Services
Design
Concept
Industry
Hospitality
Year
2025
Case study
The challenge
Marok primarily relied on social media to promote their lounge, which worked well for reaching a local audience. However, they wanted to expand their reach and attract new visitors by tapping into Athens' growing popularity as a tourist destination. They also needed additional channels to promote their brand and increase visibility, mainly towards tourists.
The solution
To guide the project, market research to understand both local and global competitors in the hospitality industry was performed. This helped shape a clear content and feature strategy, making sure the design would meet both business goals and user needs.
Key features to increase discoverability and usability included menus with pricing, reservations, location details and directions, opening hours, contact info, and reviews.
Marok’s eclectic, bohemian interior and brand messaging, a stylish, welcoming escape, guided the visual direction. Wireframes laid out the content structure, and a dark color theme was chosen to reflect a nightlife atmosphere. Orange accents brought warmth, energy and youthful friendliness. A clean, modern sans-serif typeface was selected for readability and sophistication. Subtle decorative elements inspired by bohemian design added character and uniqueness.
Gallery
